Sunday, February 3, 2013

About Me



Welcome to my blog!
I am Mahima Caprihan. Creative people use the right side of their brains more than the left. I am a right-brain thinker as I am more of a creative person, detail-oriented marketing strategist and a digital media enthusiast. 

I am a Gold Medalist in MBA with specialization in Finance and Marketing. As a Public Relations professional with three years of experience in creating a range of external communication campaigns to support corporate brand communication in order to enhance its media, market, and executive outreach. I have handled a diverse client portfolio of leading multinational clients including Symantec, Grohe, Air France-KLM, Plan India and Bata.

With the various opportunities offered to me and the responsibilities I’ve been entrusted with, I’ve honed my skills in reputation management (including crisis management & thought leadership), event planning and management, competitive strategy support, leveraging Web 2.0 communications techniques i.e. social media & digital communications, media and analyst relations, development of speaker bureau, story boarding including messaging and corporate image building.

Other than Public Relations and Marketing, I am passionate about cooking, sketching and arts. I am an Indian, born and bought up in an environment full of flavorful spices. My father is a hotelier and a restaurateur. Discussing savory dishes and mouth-watering desserts was part of our everyday life. As a kid, I grew up playing by my mom's side, observing her cook delicious dishes, carefully sprinkling dry powders from a box containing a wide assortment of spices. I started to cook as a 8 year old amateur but today cooking has become one of my passions.

Thanks for visiting!

 

                                                                                                                                                 - Mahima Caprihan

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